Hi there!
Another quick recap for this week~~
So we were learning about chapter 5 & 6 this week, and it is all about e-commerce business:
1) E-commerce business
Type of business models (how you do your business):
-Online direct marketing
-Viral marketing
-Electronic tendering system [I really don't know it was honestly]
-Electronic marketplaces (Lazada, Shoppee, Alibaba)
-Online auctions (customer-to-customer business)
-Product customization
-Bartering online
-Deep discounters
-Membership
From all these, what did I know before this is just e-market places. Well, I do know about product customization, membership and auctions, but I never know that it was one of type for business models (new input save).
2) How things start for e-commerce??
Everythings start with a problem ➞ people try to find a solution ➞ innovation/evolution appears
[(ex. e-hailing: bus/taxi late/poor time management, expensive payment for taxi demand for faster time management and relevant payment for the distance covered - e-hailing (grab/uber dll)]
This what we called consumerisms, the power of consumers to demand solutions (what they need).
Whenever there's a demand, a new product will be produced.
Nowadays, everything on the fingertips. Business no longer only depend on the physical business, especially during this whole pandemic situations. We can expect more evolution in e-commerce if these situations worsen.
Well, we do learn 'theory of flow', though our lecturer didn't really explain what it was about. Overall, what it means is through internet marketing, it can increase awareness, increase visibility for business (basically, it's a feeder that feeds everyone with knowledge, from one side to another side of people) [people can seek information, learn, and spread it to others = a flow]
3) Electronic payment mechanisms
Everything is electronic nowadays! As usual, everyone knows what e-payment is. (virtual credit cards, smart card, bitcoins, shopeepay, alipay, e-card credit etc.).
How it works?
-Must be related to the bank. Once purchasing, the customer will pay to the merchant through the bank, bank process, payment sent to merchant through clearinghouse or merchant bank.
-If the transactions it too big, usually bank couldn't handle it. Thus, merchant were required to develop their own payment system (ex. alipayy- alibaba payment systems as their transaction is too high/frequent for bank to support, so that what might happen to shopee because they have their own shopeepay now)
I think that's all for today (kalau rajin nnti akan ditambah kemudian, mudah2an rajin tu sampai XD). See you next time. Adios!
class update 22/12/2020
p/s: another late update. RIP my schecule